SCADpro x Google

Creative Direction/ Motion Design

Project Overview

Our team collaborated with Google to explore Gen Z's digital habits and their use of productivity tools like Google Workspace, Microsoft Office, and Zoom. We analyzed their preferences, challenges, and expectations for intuitive and seamless digital experiences through surveys, focus groups, and interviews. Our goal was to identify opportunities for Google to enhance its tools to align with Gen Z's need for intuitive, connected, and efficient workflows.
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My Contributions

Creative Direction
Design
Animation
Editing

Introducing GenZ

Concept

Building on the visual language developed for our presentations to the Google team, we transformed these elements into dynamic motion graphics seamlessly integrated with live stock footage. The video emphasizes inclusivity, showcasing the diverse individuals who embody Gen Z. Through compelling visuals and storytelling, we captured the essence of our research—highlighting who Gen Z is, their digital habits, and their interaction with productivity tools.

The Future of Google WorkSpace

Concept

This vision video provided a forward-looking perspective on how Google’s productivity tools could evolve to meet the future needs of Gen Z. It illustrated a potential product concept shaped by our research, reflecting Gen Z’s preferences, challenges, and expectations for productivity tools that are intuitive, connected, and adaptable.