Project Overview
Drawing inspiration from the nostalgia for childhood play that sparked the inception of this music festival, its tag line "Un Mundo Distinto" (A Different World), and the recurring presence of Bogota's rainy weather at almost every Estéreo Picnic, I wanted to create a visual identity that uses rain as a motif symbolizing a cleansing force that washes away the monotonous aspects of adult life.
This identity package will be a portal to a realm where the familiar becomes extraordinary, emphasizing the goal of this special four-day event as a break from routine and an invitation to revel in a truly different world.
